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Nogizaka46 (乃木坂46) is a Japanese Idol Group produced by Akimoto Yasushi and the 1st rival group of AKB48. The 1st generation members were announced on August 21, 2011.

Nogizaka46 was named after the place where the SME Nogizaka Building, which houses Sony Music Japan’s office, is located in. Their producer Yasushi Akimoto also said that the number "46" was chosen as a direct challenge to AKB48.